Premium STS.
The marketing machine in South Korea employs a very philanthropical practice for its customers. If an item needs to move out the door quicker, it isn't always marked down; instead a complementary item will be added to the offer. This has come to be known as; shit taped to shit, or STS. STS can be as simple as a small milk carton taped to a larger carton, it also seems to have moved its way up the supply chain to include elaborate packaging techniques. This practice is similar to toys in the cereal boxes, but for adults. Even the imported companies have taken notice, as seen here with the Budweiser six pack box. Included in the creative logo shaped packaging is the standard six beers along with a 355ml beer glass.
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