Korea's most famous food is kimchi. There are many different varieties, but the most common is 배추김치 (Baechu Kimchi), which is fermented cabbage in pepper paste. In most restaurants in Korea, at least one type of kimchi is served as a complementary side dish. Costco has unintentionally found a niche in Korea with the chopped onions, ketchup, and mustard in it's condiment bar. To the Korean palate, any common dish served at Costco can be enhanced with what we've named 'Costco Kimchi'. A rare site is a table full of food without a heaping plate of this mixture.
Tuesday, November 23, 2010
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