Ad carpet.
In some of the popular night life areas, there is high competition between night clubs, bars, and restaurants. To help attract business, one popular ad strategy is to offer some kind of special, then guerrilla market all through the neighborhood using flyers and posters. Many times these posters cover entire walls in repetition, sometimes even the street is open for advertising. The posters on the asphalt are the most temporary of all; the rug may be ripped on one end, and still being installed on the other. By the end of the night, there may not be even one fully intact poster, just a bunch of trampled paper.
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